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In a move to become the “No. 1 mobile internet player,” Yahoo launched display advertising for its mobile web service in 18 countries across Europe, Asia, and the Americas, writes MediaPost (via MarketingVox). Ads near the top of the Yahoo Mobile homepage will allow users to either click-to-call marketers or link to other mobile sites.
One challenge for Yahoo in extending brand advertising to the cell phone, however, is that not every marketer has a mobile landing page yet for direct response campaigns. “If you put up a mobile ad, there has to be a place for people to go to from the ad,” said Julie Ask, research director with JupiterResearch.
Yahoo also announced the latest test version of Yahoo Go for Mobile 2.0, its package of Yahoo applications including email, search and Flickr photo-sharing for handheld devices. It lets consumers search directly for local businesses from interactive maps and share search results and news stories with friends. Yahoo Go will also test display advertising for the first time, starting with Pepsi’s Free Ride campaign.
At $1.4 billion a year, the mobile ad market remains small and is ruled by text-based ads, but is expected to double by 2011. Some 13 percent of mobile subscribers access the web through their phones.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
