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In an effort to remain relevant to a web 2.0 audience, the New York Times Co.’s About.com has made some changes to its offerings, reports AdAge (via MarketingVox).
The site, which since its inception has offered expert opinions on a wide variety of topics, finds itself competing against an increasing number of both professional and consumer-generated sites. It has now added video to its information and advice offerings to make the site even more useful to visitors. Already, almost 500 videos have been added to the site.
The videos, served up by BrightCove, have been heavily tagged and cataloged to make them easily findable by searches, which is where a good deal of About’s traffic comes from. Video can also help increase the time a visitor spends on the site.
About.com is monetizing the video by including ads in each one. The company expects revenue from video ads to grow faster than the 10 percent industry average estimated by eMarketer. Its video inventory is expected to double in the next 18 months as more video units are added.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
