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erinMedia says that the end of the week will mark the end of opportunities for strategic partners to join a coalition that will help the start-up make good on its threats to become a serious competitor to Nielsen.
If backers don’t commit, founder Frank Maggio will approach another potential ally, according to MediaPost: the United States goverment.
The ultimatum is the result of Nielsen’s announcement on Monday that it had formed a new division to develop TV audience measurement services via cable and satellite TV digital set-top boxes. erinMedia founder says that Nielsen’s announcement is “timed to thward support for erinMedia.” He says there is nothing new in Nielsen’s announcement and that it was a pre-announcement, a legal term that describes announcements made by monopolies that are intended to block market support for new services offered by smaller competitors.
“If the industry cannot see [Nielsen] is a brazen monopoly and they’re comfortable in the hands of a brazen monopoly, then I’m going to have to do the only other thing I can do to force the market open. And that’s to redouble the litigation,” Maggio is quoted as saying.
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