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DVD retailer Movies Unlimited has partnered with Turner Classic Movies to create a co-branded catalog that will sell a broad range of movies.
The 832-page catalog will include classics from the 30s through the 50s, rare B westerns, Japanese animation and television shows, writes Multichannel Merchant. Turner Classic Movies will promote the catalog with a 105-second television spot.
The catalog runs $9.95 pus $4 for shipping, and consumers receive a $5 discount coupon with every catalog order. Consumers can order the catalog from either company online or via an 800 number.
The companies have had a partnership for several years now, with Movies Unlimited handling fulfillment for Turner Classic Movies’ online store.
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