Gannett Snaps up Florida School Paper
Gannett has purchased another university newspaper to add to its group.
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Gannett has purchased another university newspaper to add to its group.
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To create a more emotional and hopefully powerful connection with the online audience, builders and real estate developers are creating viral webisodes that feature the buildings themselves as starring characters, the reports the Chicago Tribune (via DailyFix and MarketingVox).
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Sirius Canada Inc. announced today that it has surpassed 300,000 paying subscribers nationwide, with more than 100,000 of those subscribers joining since November 22, 2006.
Fast Company magazine, purchased in 2005 by Mansueto Ventures, has signed more than 50 new advertisers in 2006.
Sharper Image desperately needs to grow its business, and it is looking to licensing to help make that happen.
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Nascar plans to launch a marketing stunt to build stronger loyalty among fans and sponsors in advance of its first race of the season, the Daytona 500.
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Seeking a balance between value-driven shoppers and those who are more style-focused, J.C. Penney is launching a new campaign to make the department store chain seem less like a relic of another era, reports the Associated Press (via MarketingVox).
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The low-cost magazine Life & Style Weekly saw the biggest newsstand gains in the second half of 2006, seeing its single copy sales climb 25.25 percent to 744,453, according to the FAS-FAX released by the Audit Bureau of Circulations earlier this week.
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ESPN Radio and ESPN.com intend to launch a network of local websites affiliated with its radio stations, with the goal of providing visitors with access to both local and national sports coverage and content no matter where they are.
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In its second week, CBS’s Rules of Engagement earned ratings higher than its lead-out programming.
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OpenAd, a new “virtual” ad agency hopes to create the agency of the future by linking a pool of 7,000 creatives from around the world with potential clients, reports the International Herald Tribune (via MarketingVox).
Google’s attempts to sell radio inventory have yet to attract significant advertiser interest, and the lack of success was highlighted last week when dMarc founders Chad and Ryan Steelberg decamped from the company.
As radio websites begin to include more video - from a simple camera in the broadcast booth to coverage of events to music videos - radio is increasingly becoming a visual medium.
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The HD Digital Radio Alliance will launch a radio ad campaign around BMW’s in-car HD Radio offering.
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