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OpenAd, a new “virtual” ad agency hopes to create the agency of the future by linking a pool of 7,000 creatives from around the world with potential clients, reports the International Herald Tribune (via MarketingVox).
The creatives don’t actually work directly for OpenAd. Instead, the agency (which has roots in Slovenia) acts as an internet broker, forging deals with clients in the hopes of bringing the world of web 2.0 to the advertising business.
OpenAd works by inviting marketers to post creative briefs, outlining potential assignments on its website, for which marketers are charged $3,000 to $100,000, depending on the scale of the resulting ad campaign. OpenAd then collects 22.5 percent as a commission.
Several OpenAd members, including Lastminute.com, an internet travel site, and Ontrac|Global, a London-based provider of technology consulting services, have used the site to generate ideas for ads.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
