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Sharper Image desperately needs to grow its business, and it is looking to licensing to help make that happen.
The company has created a new division tasked with licensing The Sharper Image brand to manufacturers and retailers in the hopes of capitalizing on the brand’s heritage while expanding its reach, writes DM News.
The first licensed products should launch as early as the fall of 2007 in product categories such as electronics, computers, personal care, automotive, bed and bath, kitchen, home furnishings, luggage, fitness, apparel, toys and games and unique gifts.
Company sales dive-bombed 22 percent for the fiscal year ending Jan. 31, while same-store sales decreased 25 percent and catalog/direct marketing sales dropped 19 percent for the same period.
The company brought in turn-around specialist Jerry W. Levin as chairman and interim CEO after ousting company founder Richard Thalheimer in Sept.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
