»
The low-cost magazine Life & Style Weekly saw the biggest newsstand gains in the second half of 2006, seeing its single copy sales climb 25.25 percent to 744,453, according to the FAS-FAX released by the Audit Bureau of Circulations earlier this week.
Cosmopolitan sold the most on the newsstand - just over 1.9 million copies - though that number was down from almost 2.1 million copies in the second half of 2005, writes Folio. People sold the second most copies at nearly 1.6 million, up 2.08 percent. Women’s World was the top seller in the women’s magazine category, though it was down, dropping nearly 2.8 percent in single copy sales.
Woman’s Day dropped 20 percent, from 856,125 in the second half of 2005 to 685,250 in 2006. The National Enquirer and Star Magazine both saw losses, as did Vogue, Glamour, Maxim and O, The Oprah Magazine.
Interestingly, Teen People saw single copy sales increase 16.28 percent before it folded late in the year and became an online entity.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
