Ford Flaunts Blurry Billboards
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Ford has posted a series of transparent billboards coated with a resin that makes everything behind them appear blurred, writes KickingTires.com (via Adrants).
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Ford has posted a series of transparent billboards coated with a resin that makes everything behind them appear blurred, writes KickingTires.com (via Adrants).
MSNBC anchor Keith Olbermann has renewed his contract with the network for four more years and will continue to host Countdown with Keith Olbermann.
Fox News Channel plans to launch a conservative satirical news program, akin to The Daily Show with Jon Stewart, on Feb. 18.
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As it seeks to make the information it provides more transparent and useful to the advertisers using it, Google is planning changes to the algorithm of the Quality Score component of its AdWords system, reports Marketing Pilgrim’s Andy Beal (via MarketingVox).
Sportswriter and ESPN commentator Tony Kornheiser will be heard nationwide on XM Satellite Radio starting March 5.
Arbitron’s format trends report for fall 2006 show that the News/Talk format holds its lead position as the top format.
A study released Wednesday seems to prove that the practice of reducing newsroom staff in order to save money may be misguided.
CBS/Decaux has won a 10-year street furniture contract for a city that makes up a prominent part of the Los Angeles market.
After 13 years - the last few of them sluggish - it looked as though ER were having a ratings resurgence for a few months, and NBC changed its mind about shelving the drama in midseason in favor of something new.
Scatter sales in Q2 are happening steadily, hinting at a strong upfront marketplace come May.
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The New York Observer launched yesterday (Wednesday) in a new tabloid format which, according to David Carr of The New York Times, comes with a “palpable feeling of loss.”
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MeritDirect is managing a master list of 1.1 million seminar attendees and buyers for corporate training products and services firm Franklin Covey Co.
As the men’s magazine sector continues to struggle, Dennis Publishing Inc., publisher of Maxim, is exploring strategic alternatives including the sale of the magazine.
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As a metric, the pageview is going extinct, according to Micro Persuasion’s Steve Rubel (via MarketingVox), because it fails to capture the myriad ways consumers engage in online activities in the Web 2.0 era. Case in point, Yahoo’s pageview numbers fell last year as it turned to newer technologies, such as Ajax and Flash, though its sites remained as popular as ever.
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