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As it seeks to make the information it provides more transparent and useful to the advertisers using it, Google is planning changes to the algorithm of the Quality Score component of its AdWords system, reports Marketing Pilgrim’s Andy Beal (via MarketingVox).
The Quality Score algorithm has always existed in the background of the AdWords system as a way Google ranks keywords. That data had not been visible to advertisers using AdWords, but Google is now showing that number to advertisers when they log in to their accounts, even as it prepares to roll out a change in the algorithm that generates the Quality Score.
Google anticipates the algorithm change to generate some backlash from advertisers as they see the Quality Score of some keywords drop. The majority of keywords whose score will be affected will be ones performing poorly, according to Google.
That should mitigate some of the gut reaction by advertisers who see changes in the score of some keywords in their campaigns. Google also says it might lead to some advertisers’ seeing the minimum bids for their keywords actually going down.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
