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The New York Observer launched yesterday (Wednesday) in a new tabloid format which, according to David Carr of The New York Times, comes with a “palpable feeling of loss.”
While the pinkish paper has retained its signature color and its terrific writing, the smaller version has lost its sense of “gigantism” and a certain “graphic transgressiveness” that a tabloid cannot successfully convey, writes Carr.
The new size will, however, give the paper a consistency of form and content that it has lacked in recent years, as its new owners have shrunk the paper from three sections to one and narrowed its width.
Peter Kaplan, editor of The Observer, believes that the combination of classic typefaces and old-school illustrations give the redesign a sort of “literate hybrid” look that will affirm the print medium as a whole and that will also attract younger readers, both goals that newspapers across the country are eager to achieve.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
