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Scatter sales in Q2 are happening steadily, hinting at a strong upfront marketplace come May.
The larger cable networks are getting single-digit percentage CPM pricing increases, while some of the smaller cable nets - those with higher ratings growth - are seeing even larger gains, writes MediaPost.
Bill Abbott, executive vp of advertising sales for Crown Media Holdings, owner of the Hallmark Channel and Hallmark Movie Channel, for example, has said that he can’t remember “when we had this much money working on Feb. 14.” Hallmark’s ratings are up strongly over last year.
Turner executives, too, say that Q2 is moving well, while another network executive said that, while it’s too soon to tell, cancellations are low.
On the other hand, the strength of the scatter market may be simply the result of advertisers shifting their buying practices from the upfronts last spring to quarter-by-quarter buying.
Media executives have noted that retail, telecommunications, financial services and pharmaceuticals are strong.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
