Arbitron Launches Tool for First Time Radio Buyers
Arbitron has launched a new web destination for minority and first-time radio buyers, which offers ideas on helping to build a business plan and raise capital.
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Arbitron has launched a new web destination for minority and first-time radio buyers, which offers ideas on helping to build a business plan and raise capital.
In a move that underscores the speed at which TV and new media are converging, NBC’s “digital czarina” Beth Comstock will become president-integrated media, a new role that takes in oversight of ad sales and ties that function more closely to marketing and research, reports AdWeek (via MarketingVox).
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Bayer, which spent nearly $400 million on ads in 2006, has awarded Interpublic Group’s Initiative its consumer care division media planning and buying account.
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E. Morris Communications, Inc., a full-service agency that provides integrated marketing communications services to multicultural markets, has signed a multi-market agreement for Arbitron’s Portable People Meter radio ratings services.
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Advertisers who have ponied up for a 30-second slot during this year’s Oscars include AT&T, Bank of America, Careerbuilder.com, Coca-Cola, Unilever’s Dove, General Motors, JCPenney, Kodak, L’Oreal, Masterfoods, MasterCard, McDonald’s and Microsoft, according to MediaPost.
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UPS will continue as NASCAR’s official express delivery company sponsor throughout the 2011 racing season.
MTV Networks’ announced cuts this week were not limited to layoffs at networks such as VH1, Spike TV, Comedy Central and Nickelodeon.
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The practice of buying a competitor’s trademarked terms as a keyword via Google’s AdWords has long been a source of controversy - Google and Rescuecom have been litigating the issue since September 2004 - but Google wants advertisers to be able to do exactly that, writes InformationWeek (via MarketingVox).
After the Super Bowl, anti-suicide groups persuaded General Motors to edit an ad that showed a robot, in a dream sequence, jumping off a bridge. Now, those same groups have convinced Volkswagen to pull its new ad.
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