Greenville, S.C. Gets Digital Billboard from Fairway
Fairway Outdoor Advertising has unveiled a state-of-the-art electronic billboard in Greenville, S.C.
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Fairway Outdoor Advertising has unveiled a state-of-the-art electronic billboard in Greenville, S.C.
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Sunday’s Daytona 500, aired on Fox, ranked as the fifth highest rated and most watched Daytona 500 in the event’s 49-year history, writes Broadcasting & Cable.
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Reed Elsevier has put its Harcourt Education unit, the only one of the publisher’s four main divisions that did not show revenue growth in 2006, up for sale.
In late January, Nielsen began including college students living in dorms in its 18-24 sample, and a number of shows have seen ratings boosts as a result.
Despite marketers’ desire to buy ads within online video, they are having a tough time expanding into the format, reports Advertising Age (via MarketingVox).
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The attorneys general of 21 states lashed out at Bud.tv’s age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports (via MarketingVox). In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv’s site. “We fail to see how your use of age verification on the Bud.tv site is a genuine attempt to keep youth from accessing the site’s content,” they wrote.
While Spanish-language network Univision is beating The CW among all adults and viewers in general market ratings, and is outrating one or more of its Big Four rivals in younger demos thanks to its popular telenovela La Fea Mas Bella, the network is still struggling to pull in top advertisers.
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The belief that DVR users always fast-forward through TV commercials may actually be a myth.
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Bear Sterns analyst Robert Peck believes that a merger between XM and Sirius Satellite Radio may actually come to pass.
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A new magazine from In Style, dubbed Your Look, will be geared toward 16- to 20-year-olds interested in fashion.
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The 17 percent of U.S. households considered “affluent” - earning $100,000 or more per year - are more than twice as likely to shop at warehouse club stores such as CostCo or Sam’s Club than consumers with household incomes of $20,000 or less.
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Mini USA will be running cinema trailers from February 22 through March 23 in nearly 1900 theaters nationwide.
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Just after announcing the creation of the DigitalPlus unit to bring together information across divisions, Nielsen has partnered with DirecTV to study the use of interactive TV by viewers, reports MediaWeek (via MarketingVox).
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