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Despite marketers’ desire to buy ads within online video, they are having a tough time expanding into the format, reports Advertising Age (via MarketingVox).
Interested buyers are reportedly saying limited inventory, specifically content created exclusively for the web, is one factor that’s holding them back. Also, the audience for web video is, to date, too fragmented to meet the needs of buyers looking for significant reach. The lack of a single model for the buying and accounting of video ads is also cited as a contributing factor.
The dollars for online video buying are expected to come from television budgets, but until the online audience expands some marketers appear unwilling to make that shift. Estimates have buyers spending just 10 percent of their TV budget on streaming video by 2010, with most of that money going toward professional content from mainstream media.
Bolt Media CEO Aaron Cohen says if independent producers are going to tap into serious advertising dollars, there needs to be effective syndication of content that can bring audience reach to niche videos.
Even so, the lack of a universal rating and measurement models continues to be a stumbling block to advertisers who need to justify their expenditures.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
