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Bear Sterns analyst Robert Peck believes that a merger between XM and Sirius Satellite Radio may actually come to pass.
In a research note that revived speculation about a proposed merger between the two rivals, Peck wrote that he expects the two companies to push for a merger and that it would “likely pass” regulatory hurdles, according to the AP. FCC chairman Kevin Martin said in January that the FCC would not support a merger between the two satellite services.
While XM has more subscribers, Sirius has a higher market value, and the deal has been held up over disagreement about how much of the merged company XM and Sirius should own, Peck wrote.
Peck believes that such a merger would benefit XM considerably, and stock rose on Friday after the news.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
