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The attorneys general of 21 states lashed out at Bud.tv’s age verification method, claiming it does little to keep minors from accessing the site, Ad Age reports (via MarketingVox). In a sharply worded letter to Anheuser-Busch, the Attorneys General voiced their displeasure over what they say are lax age-verification measures at Bud.tv’s site. “We fail to see how your use of age verification on the Bud.tv site is a genuine attempt to keep youth from accessing the site’s content,” they wrote.
The attorneys general also expressed concern about the ability of users to download content from the site: “If the programming on your site can be downloaded and shared freely…what’s the purpose of engaging any age verification at all?”
Although the letter does not mention legal action, the attorneys general could file suit against the brewery.
A-B VP of consumer affairs Francine Katz urged parents to monitor their children’s internet use. She said A-B’s efforts to keep underage users from watching Bud.tv were “extraordinary steps,” explaining that A-B undertook the verification process even though it resulted in thousands of adult users’ being discouraged from visiting the site.
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