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The 17 percent of U.S. households considered “affluent” - earning $100,000 or more per year - are more than twice as likely to shop at warehouse club stores such as CostCo or Sam’s Club than consumers with household incomes of $20,000 or less.
According to a new study from the Nielsen Co., affluent consumers are also 9 percent more likely to frequent a mass merchandiser such as Target or Wal-Mart, writes MediaPost.
Affluent consumers are avid readers and tend to subscribe to magazines such as BusinessWeek, Money, Golf, Newsweek and Consumer Reports.
They tend to listen to news/talk, sports shows, classical programming, jazz and alternative/modern rock on the radio. Cable television is a staple in their homes, with programming such as The Golf Channel, BBC America, CNN Headline News, CNBC and ESPN among their favorite channels.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
