Advergaming developer Arkadium is partnering with magazine publisher Hearst Corporation in a multi-year agreement to develop web-based games for some of the publisher’s most popular properties, beginning with Seventeen, CosmoGIRL! and Teen, reports GamaSutra (via MarketingVox).
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A beta version of the online buying and selling marketplace for TV time, powered by eBay, is complete and is being reviewed by networks, marketers and agencies. The target date to go live is set for March 15.
XM Satellite Radio and SIRIUS Satellite Radio today announced that they have entered into a definitive agreement, under which the companies will be combined in a tax-free, all-stock merger of equals with a combined enterprise value of approximately $13 billion, which includes net debt of approximately $1.6 billion.
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Now that the PPM has achieved MRC accreditation for use in Houston and the radio measurement device is being rolled out in subsequent markets, Arbitron is thinking ahead to the next iterations of the device.
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Yet another opportunity has arisen for advertisers to reach affluent consumers on the links.
Another restructuring in the newspaper industry will mean more lost newsroom jobs.
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NBC is switching The Apprentice’s schedule, moving it from 9 p.m. on Sunday, where it competes with ABC’s Desperate Housewives, to 10 p.m. on the same day. In the new slot, The Apprentice will air against ABC’s Brothers & Sisters and CBS’s Without a Trace.
Hispanic magazine readers are highly fragmented. Consumers who speak Spanish predominantly tend to be foreign-born, while English-dominant consumers are most often second-generation Americans. Then there are the bi-cultural consumers, who speak Spanish at home but who were educated in English, and prefer English when reading magazines.
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A new list of decision-makers in county goverment institutions is available from MCH.
The official announcement for the Live Earth concerts has taken place with the news that MSN Network, in partnership with Kevin Wall, executive producer of Live 8 and CEO of the Control Room, has launched Save Our Selves (SOS) - The Campaign for a Climate in Crisis.
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