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Now that the PPM has achieved MRC accreditation for use in Houston and the radio measurement device is being rolled out in subsequent markets, Arbitron is thinking ahead to the next iterations of the device.
President-CEO Stephen Morris said last week during a call with analysts to announce fourth quarter results that the PPM is “clearly only version one, and versions two, three, four and five will come forward,” writes MediaPost. Morris believes the use of cell phones will be involved in some way in the future of the ratings service, but he didn’t elaborate. Competitor The Media Audit uses cell phones equipped with “smart phone” technology for its radio audience measurement system.
The MRC is in the final stages of giving accreditation for the PPM in Philadelphia, according to the article.
As for Project Apollo, the project that is the focus of a Nielsen/Arbitron LLC that aims to measure the connection between consumer exposure to advertising across multiple media and their shopping/purchase behavior, Morris said that a decision on the large-scale commercial expansion of the services could not be made unless there is a commitment from clients. That decision will likely not be made until the second half of 2007.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
