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Yet another opportunity has arisen for advertisers to reach affluent consumers on the links.
Two new programs, delivered via golf cart GPS screens, offer advertisers the opportunity to implement rewards cards and text messaging to golfers, writes Media Life. Via ProLink Solutions, advertisers can participate in a rewards card program that allows golfers to respond to ads on the golf cart GPS screen. Players receive their awards card at the pro shop. A text messaging program urges golfers to visit advertiser websites and enter contests.
Ads on the screen vary, from a 2-inch-by-2-inch image to a full-screen image.
The program is available in 36 states. There are 17 million golfers playing 500 ProLink courses annually, according to the company.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
