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The official announcement for the Live Earth concerts has taken place with the news that MSN Network, in partnership with Kevin Wall, executive producer of Live 8 and CEO of the Control Room, has launched Save Our Selves (SOS) - The Campaign for a Climate in Crisis.
Platforms include television, film, radio, the internet and, the campaign’s cornerstone, Live Earth, the 24-hour concert on 7/7/07 across all seven continents that Al Gore, among others, is championing.
Adam Sohn, director in the online services group at Microsoft, calls the event “an incredible opportunity for [advertisers] to connect their message with an audience that is global in reach,” writes ClickZ (via Environmental Leader). The events have secured television, internet and wireless coverage in 120 countries so far.
The SOS site offers newsletters, energy-savings tips and news on the Live Earth concerts, which will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern U.S.
When Live Earth occurs, the promoters hope to attract two billion people through concert attendance and broadcasts. Proceeds from the event will go to The Alliance for Climate Protection which is chaired by Gore. Gore said his Current TV cable channel would contribute pro bono work on the campaign.
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