Advertising on tissue packs is common in Japan, with over four billion branded packs given away annually. So it made sense for the Japan National Tourism Organization to run a campaign using promotional tissue packs to encourage North American travel to Japan.
Aaron Sorkin’s Studio 60 on the Sunset Strip is going on hiatus to make room for NBC’s new drama, The Black Donnellys - and with its meager ratings on Monday, the hiatus may be permanent.
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National clients who purchase ads in local newspapers typically are charged a premium -as much as 30 percent more - over local advertisers. But that premium is dwindling.
The antitrust suit filed by erinMedia against Nielsen Media Research has had a trial date set for early 2008.
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TNS is bolstering its global Retail and Shopper Insights practice, which conducts proprietary studies of specific stores and brands, and TNS Worldpanel, which measures certain benchmarks of consumer behavior, with its purchase of Sorensen Associates.
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A new documentary about three people coping with chronic illness will be opening in 14 cities between now and June. Admission is free - because the film was produced by Johnson & Johnson in a bid to promote its blockbuster drug, Remicade, writes The New York Times.
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More men between the ages of 18 and 34 read grocery store direct mail pieces than women, according to a Vertis Communications‘ 2007 Customer Focus: Retail Direct survey.
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Although executives of XM and Sirius say they are confident that the proposed merger will pass regulatory hurdles easily, some analysts believe the battle will be an uphill one.
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The performance, attitudes and behaviors of media viewers have been outlined in a new study that could be shocking to advertisers and the agencies that create their ads, according to Mediaweek (via MarketingVox).
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TVGuide.com attracted 4.6 million unique users as measured by Nielsen Net Ratings, its highest traffic rating ever, in the month of January.
Though overall numbers for short-form radio spots remain low - representing only about 10 percent of total ad billing for radio ad sales firm Interep, for example - advertisers in increasing numbers are asking for those spots.
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In-store advertising is a medium that is hitting its stride, mirroring the overall rise in out-of-home advertising. Opportunities have increased, and big retailers such as Wal-Mart and Kroger have rolled out initiatives in recent months.
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