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A new documentary about three people coping with chronic illness will be opening in 14 cities between now and June. Admission is free - because the film was produced by Johnson & Johnson in a bid to promote its blockbuster drug, Remicade, writes The New York Times.
The film never mentions the drug or the drug’s maker, Centocor, but rather focuses on the autoimmune diseases that the drug is approved to treat.
This is the first time that a documentary has been conceived and financed start-to-finish by a drug maker, according to industry experts. After the film, viewers will have the opportunity to quiz a panel of doctors who specialize in the diseases.
Johnson & Johnson says the film, Innerstate, balances “patient awareness and entertainment.” It is backed by a website, MyInnerstate.com.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
