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Aaron Sorkin’s Studio 60 on the Sunset Strip is going on hiatus to make room for NBC’s new drama, The Black Donnellys - and with its meager ratings on Monday, the hiatus may be permanent.
NBC’s highly anticipated but struggling show fell to a series-low of 2.6 adults 18-49, finishing below even ABC’s challenged What About Brian, writes Media Life (based on Nielsen overnights). Its previous low, from the week before, was 2.8.
NBC originally planned to finish February sweeps month with Studio 60, beginning The Black Donnellys in March, but the ratings slip has prompted the network to bring in its mid-season drama early in the hopes that it will make the most of the valuable post-Heroes time slot.
The ratings decline came as the drama shifted focus from an inside look at Hollywood and the media to romance. NBC is saying the show will return later in the season, but it isn’t saying when. Media Life thinks it likely the show will not return next year.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
