»
More men between the ages of 18 and 34 read grocery store direct mail pieces than women, according to a Vertis Communications‘ 2007 Customer Focus: Retail Direct survey.
While 83 percent of women in the age bracket read their grocery store direct mail, 90 percent of men in the same group do, writes DM News. As men age, they are less likely to read grocery store direct mail, while women become more inclined to do so. Young men are also more likely than women to respond to direct mail that offers a discount on a single item.
The study also shows that 67 percent of men aged 35-49 read direct mail from a value retailer, while 87 percent of women in the same group do.
The article further breaks down responses to direct mail by Gen X, Gen Y and baby boomer consumers.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
