Experian Consumer Direct will pay $300,000 to settle FTC charges that ads for Consumerinfo.com’s so-called free credit report failed to adequately explain that those who signed up for the report would automatically be enrolled in a credit-monitoring program that cost $79.95, writes Direct Magazine.
Cooking Light is holding a reader recipe contest to celebrate two decades of publication. Kings Super Market, The Cooking Studio, and Meijer will be the contest’s retail sponsors.
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Shares of the two largest, publicly traded billboard owners, Lamar Advertising and Clear Channel Outdoor, have skyrocketed in the past 12 months, growing 36 percent and 43 percent respectively.
iBiquity Digital is offering an incentive program to broadcasters who wish to upgrade to HD Radio technology.
A new study shows that, perhaps not surprisingly, marketers can increase the effectiveness of their direct mail pieces by including exclusive offers and coupons.
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A Spanish-language public broadcasting network will be launching on March 5. The network will air on 18 public TV stations in cities with large Hispanic DMAs.
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The two-hour showcase of American Idol’s final 12 women outperformed the two-hour showcase of the men.
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A fragmented internet marketing sector is ripe for consolidation in 2007, according to a new study by AdMedia Partners. The study surveyed 3,200 advertising and marketing services executives, 70 percent of whom said they believe there would be “strong” M&A activity in the internet marketing sector in 2007, AdWeek reports (via MarketingVox).
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CBS’s post-nuclear disaster drama Jericho returned last night after a three-month break. Up against American Idol for the first time, the surprisingly popular drama was down a gigantic 27 percent from its 3.3 average last fall.
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Michigan Avenue, a new magazine about Chicago, will launch in December.
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While People, Better Homes and Gardens and AARP The Magazine are the most-read titles among all adults, that list varies greatly when broken down by race and ethnic group.
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Just launched last week, Veoh Networks is already racking up copyright violations due to content piracy, a problem affecting just about every video-sharing and peer-to-peer company, reports CNET news (via MarketingVox).
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The Television Bureau of Advertising plans to facilitate the spot buying and selling process by launching an “ebiz toolbox,” or online system that will allow buyers to submit orders electronically for TV avails.
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Thanks to a partnership with Viacom, television programming and full-length feature films will soon be available to users of ad-supported internet TV Joost - developed by the founders of Skype and Kazaa.
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Nearly 90 percent of marketers surveyed in a new study claim that they are getting more value from their live programs and events than they were getting three years ago.
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Cox Radio, the last broadcaster in Houston holding out against encoding its broadcasts for measurement by Arbitron’s PPM, has capitulated.
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Visitors to the Hotel Gansevoort in Manhattan won’t be able to get a reservation at the French bistro Pastis.
