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‘Cooking Light’ to Hold Reader Recipe Contest

Cooking Light is holding a reader recipe contest to celebrate two decades of publication. Kings Super Market, The Cooking Studio, and Meijer will be the contest’s retail sponsors.

Kings Super Market and Meijer will each promote the contest by offering in-store samplings of products from sponsors such as: Cook’s Ham, Kikkoman, Quaker Oatmeal, Kraft 2% Milk Shredded Cheese, Muir Glen Organic Fire Roasted Tomatoes, Benefiber, Kerrygold Cheeses and Butters from Ireland, and Nakano Seasoned Rice Vinegar.

Sampling will be available in 20 locations across the country. The contest will take place on August 28, 2007. The winners will be posted on www.cookinglight.com/cooking/perks and featured editorially in the January 2008 issue of the magazine. Kings Super Market and The Cooking Studio will also feature the winners online at www.kingscookingstudio.com.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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Knock-tober: McClatchy, New York Times Co., Media General Take Hits

October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.

The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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