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A Spanish-language public broadcasting network will be launching on March 5. The network will air on 18 public TV stations in cities with large Hispanic DMAs.
Like PBS, the network, V-me TV, will not accept advertising, nor will there be any product placements, writes Adweek (via Yahoo News). Rather, shows will be underwritten by corporate sponsors. V-me TV will approach companies and foundations that have invested in public broadcasting before, as well as those that have an interest in reaching a broad Hispanic market.
So far, Freddie Mac is onboard to sponsor daypart telenovela Nuestro Barrio, a show which will have financial “literacy” woven into it.
The V-me TV website proclaims: “Because we want to entertain, educate and inspire our families. Because we want to see ourselves and show ourselves in a positive way. Because we expect more from Spanish-language television.”
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