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NBC’s Los Angeles stations will deliver local news, weather, sports and entertainment programming to Los Angeles County bus riders on Transit TV. Bus riders will see KNBC (NBC), KVEA (Telemundo) and KWHY (Independent Spanish-language) local programming on the network of 4,400 LCD screens on 2,200 buses.
Transit TV shows 48 minutes of programming every hour. The partnership will see five minutes of the hourly content wheel provided by NBC’s family of Los Angeles stations - both English and Spanish-language content.
Fourty-two percent of L.A. bus riders consider Transit TV to be one of their regular sources for news and weather information, according to recent research. On average, riders spend one hour and thirty-four minutes exposed to the onboard television network.
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The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
