»
The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m, Direct Magazine reports.
Last May, the USPS filed a case with the PRC to hike standard mail rates by about nine percent. First class stamp prices would go up by three cents.
The USPS proposed increases that will affect direct marketers include raising magazine postage 11.4 percent and increasing five-ounce automated catalog rates from 32.1 cents per ounce to nearly 34 cents.
According to Direct, it’s not clear whether or not this is the last increase before postal reform legislation passed in December comes into effect.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
