Citing the partnership it signed with Microsoft for banner ad delivery as the change-point, ad buyers are complaining that social networking site Facebook is too restrictive with their ad offerings according to MediaWeek (via MarketingVOX).
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Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).
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Paddock Publications has become the 10th charter member of the national consortium between newspaper companies and Yahoo, Editor&Publisher reports.
The DMA’s quarterly survey of DM business performance and prospects reports that Q4 2006 earned an indexed ranking of 67 for year-over-year revenue growth. An index score of 50 indicates no chang. Fourth-quarter 2005 received a 61 index, according to Direct Magazine.
Looking to compliment its research offerings beyond providing information about online advertising, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors social media along with blogs, MarketingVOX reports.
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The Postal Rate Commission has recommended rates either equal to or below those requested by the U.S. Postal Service, DMNews reports.
The Hispanic market will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators, according to a study from Kagan Research.
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Arbitron has concluded a round of testing using the Portable People Meter system to detect audio content broadcast in malls by Mall Radio Network.
