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PRC Recommends 7.6% Rate Hike

The Postal Rate Commission has recommended rates either equal to or below those requested by the U.S. Postal Service, DMNews reports.

The average rate increase will be 7.6 percent while the rates proposed by the postal service equate, on average, to an 8.1 percent increase. PRC, for example, has recommended a 2 cents rather than 3 cents increase in the price of a First-Class stamp. The PRC adopted USPS proposal for Standard Mail shape-based rates.

“In nearly every category of mail, including nonprofits, the Commission approved rate increases equal to or below the postal service’s request, while still meeting the Service’s revenue requirement,” said Dan Blair, chairman of the new Postal Regulatory Commission

While no final date has been announced regarding the governors’ decision, Postmaster General John E. Potter told USPS customers last year that they should prepare for a possible May 6 rate change date.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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