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Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).
Google is hoping to apply its auctioning strategy to scatter, which refers to TV ad inventory that is not sold to marketers ahead of time, and rises and falls according to whether there is a lot or a little available.
Google already has hired two senior executives from NBC: Michael Steib, who is believed to be heading the TV auction business, and Jordan Hoffner, who was tapped to help Google become better at partnering on content.
Of course, there’s already a player in the online-TV-auction business: eBay, whose Media Exchange service is backed by a number of major advertisers, including Microsoft, Intel and Lexus and was being tested in January.
Google is also competing with Microsoft to help TV remodel the archaic business of buying local airtime, yet will ultimately have to settle with media companies in regards to YouTube’s many copyright violations.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
