Philly Papers Launch Sponsored ‘Express’ Sections
The planned quick-read news summary section, sponsored by Commerce Bank, has been launched by The Philadelphia Inquirer and the Daily News.
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The planned quick-read news summary section, sponsored by Commerce Bank, has been launched by The Philadelphia Inquirer and the Daily News.
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Univision’s channel 41 in New York pulled its largest audience ever for its 6 p.m. Spanish-language TV news program in the February 2007 sweeps period. The newscast also beat out English-language TV stations WNBC, WCBS-TV and WNYW in the key news audience group, adults 25-54.
FoodNetwork.com has launched its second Interactive Cookbook featuring 20 new video recipes.
The ranking of a website within organic search results could be adversely affected by the paid search strategy involving that site, reports Search Engine Land (via MarketingVox).
While the eBay marketplace for selling TV time is set to launch within a few weeks, the launch will be useless until some sellers agree to participate, and none have stepped forward so far.
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While La Fea Mas Bella’s ratings seem relatively immune to American Idol’s popularity, several other shows take a hit when the popular reality show hits the airwaves, particularly when Idol doubles up on Tuesdays and Wednesdays and adds a third show on Thursdays.
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ABC’s World News has scored two ratings victories in the last three weeks, posing a serious challenge to NBC’s dominance in the evening news race.
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Arbitron’s first survey for satellite radio shows that satellite subscribers spend more time listening to the radio than non-satellite subscribers. Interestingly, however, they seem to spend more time listening to terrestrial radio than to their paid satellite services.
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CBS, which has made much of its plans to become a digital powerhouse, has named Patrick Keane - formerly Google’s head of ad sales strategy - executive vp and CMO of CBS’s recently formed interactive unit.
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Federated Department Stores Inc., owner of Macy’s and Bloomingdale’s stores, plans to ask shareholders to agree to change the name of the company.
The Nielsen Company and Arbitron’s Project Apollo released a case study for a brand of pain reliever that used data from the project - specifically audience data among current brand users aged 25-54 - to guide the selection of networks and dayparts. The brand was able to snare a 16 percent increase in the delivery of consumers aged 25-54 who buy the brand when compared to a conventional ad schedule based on traditional media planning tools.
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Arbitron will commercialize the PPM ratings service in Houston beginning with the June ratings report.
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Japanese mobile phone operator NTT DoCoMo is teaming up with McDonald’s to offer electronic payments and special promotions for mobile users, reports BBC News (via MarketingVox).
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Life & Style Weekly today announced a partnership with 1010 WINS and veteran entertainment journalist Sandy Kenyon.
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