»
Federated Department Stores Inc., owner of Macy’s and Bloomingdale’s stores, plans to ask shareholders to agree to change the name of the company.
The board of directors of Federated will ask shareholders to change the company’s name to Macy’s Group Inc., writes DM News. The name change would give the company greater visibility in the financial community, according to marketing strategist Al Ries, chairman of Ries & Ries.
A vote on the new name will take place in May. If the name is accepted, it will go into effect June 1.
Federated reported yesterday that same store sales were up 6.1 percent during the fourth quarter ended Feb. 3, while total sales were down 4.3 percent. Federated’s fiscal 2006 sales increased 20.5 percent over fiscal 2005.
Federated recently completed a conversion of local stores such as Marshall Fields and Filene’s to the Macy’s brand.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
