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While La Fea Mas Bella’s ratings seem relatively immune to American Idol’s popularity, several other shows take a hit when the popular reality show hits the airwaves, particularly when Idol doubles up on Tuesdays and Wednesdays and adds a third show on Thursdays.
Last week, for example - the first with a doubled portion of Idol on Tuesday and Wednesday and with a Thursday Idol at 8 p.m. - saw NBC’s The Office and My Name Is Earl come down 8 and 5 percent respectively from the previous week, writes Media Life. ABC chose to air a repeat of Grey’s Anatomy in the time slot.
ABC’s Knights of Prosperity is also hurting, with last week’s episode nearly matching a series low, averaging a 1.6 in adults 18-49. NBC’s Deal or No Deal hit a series low 2.1 airing against Idol last week, while last fall’s strong Jericho on CBS averaged a series low 2.3 coming back from a three-month hiatus.
The CW’s Veronica Mars and CBS’s Survivor have also been hurt.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
