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Arbitron will commercialize the PPM ratings service in Houston beginning with the June ratings report.
The Winter 2007 paper-based ratings report, to be released on May 4, will still be considered the currency in the market until the release of the June 2007 PPM ratings report on July 18, according to Arbitron.
The free PPM demonstration data will be discontinued after the release of the March 2007 PPM survey period. The PPM radio ratings reports from April 5 and May 6 will be considered pre-currency data, and will be released only to those stations and agencies that have signed a PPM license agreement.
Arbitron is commercializing the Houston PPM radio ratings service following the accreditation of the Portable People Meter radio ratings data in Houston by the Media Rating Council.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
