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ABC’s World News has scored two ratings victories in the last three weeks, posing a serious challenge to NBC’s dominance in the evening news race.
ABC’s veteran newsman Charles Gibson is slowly but steadily moving toward the top position among news anchors, prompting NBC to make plans to replace the producer of the network’s Nightly News with Brian Williams, writes the New York Times.
While NBC’s broadcast with Brian Williams remains the most-watched evening news show, drawing about 9.3 million viewers each night - compared to 8.8 million for Gibson and 7.5 million for CBS’s Katie Couric - that lead has been eroding over the last year. NBC has lost an average of slightly more than 570,000 viewers, while ABC and Gibson have gained by just under 60,000.
Katie Couric’s newscast has lost about 120,000 viewers over the past year, from a program that was formerly led by Bob Schieffer.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
