»

Staples Stacks Up Big Year

Staples and Victoria’s Secret Direct saw fourth quarter sales increase 18 percent for the three months ended Feb. 3, according to Direct Magazine.

Related topics: Direct...    email this    permanent link

YouTube May Have Difficulty in Breaking Out U.S. Viewers

Before YouTube can become a truly effective platform for ad delivery it will have to work to make sure only U.S. audiences are served U.S. ads, according to BusinessWeek (via MarketingVox).

Colorado Junk Mail Bill Tabled

Democratic Colorado state rep. Sara Gagliardi has announced that she will table her bill, the Colorado Junk Mail Opt-Out List Act, according to DM News.

NBC ‘Nightly News’ Producer Out

Williams

As expected, the executive producer of NBC’s Nightly News with Brian Williams will be replaced, following ABC’s rise in the nightly news ratings war.

Related topics: Planning, Entertainment, Television...    email this    permanent link

Citizen’s Financial Buys Naming Rights for Youth Soccer Complex


Citizens Bank Park
in Philly

Citizens Financial Group, which reportedly paid $95 million for a 25-year deal for naming rights of the Philadelphia Phillies’ stadium, has ponied up for naming rights of another kind: It will pay for a new youth soccer complex on its home turf in the tiny town of Lancaster, Mass.

Wal-Mart Set to Launch New Ad Campaign

After a year of turmoil that included the hiring and dismissal of two top executives, an agency review and an agency review re-do, Wal-Mart is about to launch a new campaign and a new focus.

advertisement
MARKETING JOBS
advertisement