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Williams As expected, the executive producer of NBC’s Nightly News with Brian Williams will be replaced, following ABC’s rise in the nightly news ratings war.
John Reiss will be reassigned after less than two years on the job, according to the AP. The change will be formally announced within a week.
NBC has mostly led the evening news ratings for the last decade, since Tom Brokaw was the anchor. That, plus the fact that it also leads the morning news, keeps the network at the top in news ratings, allowing it to charge advertisers a premium. But now that both ABC and CBS have changed anchors in the past year, media buyers and advertisers are watching news ratings closely to see if any new, long-term trends can be expected.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
