Stengel: Marketers Need to Shift Thinking
Speaking at the 4As conference in Las Vegas, Procter & Gamble CMO Jim Stengel said marketers need to change more than just the tools they use, reports AdWeek (via MarketingVox).
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Speaking at the 4As conference in Las Vegas, Procter & Gamble CMO Jim Stengel said marketers need to change more than just the tools they use, reports AdWeek (via MarketingVox).
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Last year’s upfront marketplace was a complicated one, with issues such as whether to include DVR viewing in television ratings and how to handle the sale of digital properties on the table, and this year is looking like it may be even more complex.
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Hachette Filipacchi Media U.S. is expected to offer at least 12 new lists this month via RMI Direct Marketing Inc., writes Direct Magazine.
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Statlistics is managing the subscriber file of Food Manufacturing, published by Advantage Business Media.
A new online video network called YuMe has launched, offering advertisers the ability to target messaging to online video content the way they do with keyword placements, reports MediaPost (via MarketingVox).
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Clear Channel is determined to see that the proposed sale to a group of private equity partners goes through, and has sent a letter to shareholders urging them to approve the sale and explaining why the sale is a good deal.
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The Direct Marketing Association, which expressed approval of postage rate increases suggested by the Postal Regulatory Commission last week, has reversed its position.
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Consumers on cruise ships are a captive audience, and Brand Connections in New York offers ways to reach 3.5 million of them on 22 Carnival cruise ships via ads and product sampling.
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Veteran radio analyst Jim Boyle was off by only a few months when he predicted that Clear Channel would adopt Arbitron’s PPM ratings by the end of 2006.
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HD digital radio receivers will be sold beginning today in Wal-Mart stores, backed by a major advertising campaign that also begins today.
The Sunday Book Review of the Los Angeles Times looks likely to be axed as a stand-alone.
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The network that aired the Super Bowl won the February sweeps the last two years in a row, but this year, Fox came from behind to beat out CBS.
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Speaking at the AAAA media conference, Microsoft’s Mich Matthews said the majority of the company’s ad spending will be going toward digital media within the next few years, reports MediaPost (via MarketingVox).
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Media buyers and planners have long been calling for a new measurement system to track radio listeners, pointing out that while the media world has changed, media measurement has not kept pace.
An August 2005 survey implemented by the Advertising Research Foundation, for example, showed that media buyers were unsatisfied with the methods of measurement on which they make buying decisions for radio, calling Arbitron’s paper diaries - which require participants to fill them out, based on their radio listening habits, and return by post to Arbitron - “relics from the past.”
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