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Veteran radio analyst Jim Boyle was off by only a few months when he predicted that Clear Channel would adopt Arbitron’s PPM ratings by the end of 2006.
Clear Channel told its managers on Friday that the company has signed a three-year deal with Arbitron to subscribe to the PPM service in Philadelphia, and said that it will also begin encoding its broadcasts for the service, writes Radio & Records (via Mediaweek). Clear Channel was the only radio broadcaster in Philadelphia that wasn’t encoding its broadcasts for the PPM.
Clear Channel has said that, while it has agreed to subscribe to the PPM in Philadelphia, the company continues to keep its options open as far as signing for new audience measurement options. Clear Channel Radio president John Hogan reminded regional managers in an email that the company is co-funding a Houston test of The Media Audit/Ipsos’s service.
Some media agencies such as Carat had talked about the idea of boycotting radio buys in Philadelphia altogether, if all stations didn’t agree to encode their broadcasts, saying that the lack of complete reporting would give an incomplete picture of the market.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
