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Really irritatingIn an unusual deal, Johnson & Johnson will run spots for its Visine brand during three specifically chosen movies that will air on AMC this month.
AMC went through its library to find movies in which main characters suffer from eye irritations, and Johnson & Johnson will run Visine ads during the commercial breaks, writes MediaPost.
AMC pulled together a “customized advertising package allotting presence tied to specific movies for them to promote with their brand,” said Arlene Manos, president of ad sales at Rainbow Media, which oversees AMC.
The movies are: Down & Out in Beverly Hills (Nick Nolte deals with red eye after falling into a pool); Volcano; and The Quick and the Dead.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
