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Saying that Google profits while content creators struggle, Microsoft is launching an aggressive push accusing Google of taking a “cavalier” approach to copyright concerns, reports the Financial Times (via MSNBC and MarketingVox).
Tom Rubin, associate general counsel for Microsoft, is expected today to make a speech in New York pointing out that Google creates no content of its own but has no problem making billions in ad revenue off of others’ content. Rubin apparently cites not only the well publicized problems Google has had with content on YouTube but also its program of making digital copies of books from libraries.
Google’s stated policy of making only snippets of copyrighted books available, Rubin says, asks copyright holders to put far too much trust in the company.
The offensive from Microsoft comes as it is seeking to work with media companies to fight piracy on its own video-sharing site Soapbox.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
