Detroit Newspapers Launch Click-to-Call Ads
Two Detroit papers are offering advertisers the option to run click-to-call ads online.
»
Two Detroit papers are offering advertisers the option to run click-to-call ads online.
email this
permanent link
Smyth A hearing on The Digital Future of the United States is being held today before the House of Representatives Committee on Energy and Commerce, Subcommittee on Telecommunications and the Internet.
Amazon.com sends an average of 80 million packages reaching U.S. consumers each year, and package advertising opportunities with the company abound.
email this
permanent link
Virtual Hills Viacom’s web strategy has been difficult to pin down, and its new move - launching thousands of MTV Networks websites in the hopes of drawing more viewers - could confuse its web presence even more, according to Reuters.
email this
permanent link
U.S. online advertising revenues for 2006 are estimated to have reached $16.8 billion - a 34 percent increase over the previous revenue record of $12.5 billion in 2005, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced Wednesday (via MarketingVox).
email this
permanent link
Prevention is launching a new design with the April issue, and along with the new look comes a renewed focus on women ages 45 and over.
email this
permanent link
Vincent Bollore has forced a third meeting of Aegis Group shareholders to vote on appointing his nominees to seats on the board.
email this
permanent link
New York Times Company CEO Janet Robinson predicts a 30 percent increase in the company’s online revenues in 2007, with most of those gains coming from organic growth, MediaPost reports (via MarketingVox).
email this
permanent link
PetSmart is removing the State Line Tack departments from its stores and is exploring the possible sale of the direct business.
The Black Donnellys, the drama that took over the Heroes lead-out slot from Studio 60 on the Sunset Strip, had a strong first airing, but in its second outing on Monday it showed declines - despite a bigger Heroes lead-in.
email this
permanent link
Left-leaning network Air America Radio has closed its sale to Green Family Media. Scott Elberg will remain aboard as chief operating officer, while Stephen Green will be chairman of the board and Mark Green - frequent guest host on the network - will be president, writes Mediaweek.
email this
permanent link
Prices for a 30-second slot during March Madness, CBS’s NCAA men’s college basketball tournament coverage, range from $100,000 to $1.2 million, and the inventory is about 95 percent sold out.
email this
permanent link
The Tribune Company plans to sell its daily papers in Stamford and Greenwich, Conn., to the Gannett Company.
email this
permanent link
