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Amazon.com sends an average of 80 million packages reaching U.S. consumers each year, and package advertising opportunities with the company abound.
In a keynote speech at the DMA’s Insert Media Day yesterday, Amazon.com’s director of advertising Sam Wheeler emphasized the fact that the insert has a valid place as a complement to the booming online market, writes DM News. Package opportunities include black ink printing on one end of the shipment box, and a bonus book which can hold multiple retail offers, as well as traditional insert opportunities.
While Amazon.com launched, at the beginning of this year, a segmentation program for its advertisers that allows them to target users based on seven different purchaser categories, there is no comparable off-line segmentation available. Geographic segmenting can be done based on the particular distribution center that actually sends the package, but that has not been offered as a reliable program.
“It’s something we’re trying to get on our product roadmap,” Wheeler is quoted as saying.
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