»
Prices for a 30-second slot during March Madness, CBS’s NCAA men’s college basketball tournament coverage, range from $100,000 to $1.2 million, and the inventory is about 95 percent sold out.
According to John Bogusz, evp, sports sales and marketing, CBS, units are selling at mid-single-digit percentages higher than last year, with $100,000 being average for early rounds and $1.2 million for the championship game, writes Mediaweek. Only a handful of slots remain unsold for the championship game, which will air Monday, April 2. The hour-long show during which the 65-team field is named, Selection Sunday, is also sold out, with slots going for nearly $100,000.
Two new advertisers - Bank of America and UPS - have come aboard for the championship game. All of last year’s major ad sponsors are back this year, as well, including Cingular/AT&T, Coca-Cola and GM/Pontiac. Partners include State Fram, Lowe’s, the Hartford Company, Enterprise Rent-a-Car and DiGiorno’s pizza.
CBS will once again stream March Madness on Demand on NCAASports.com. Last year, CBS capped the number of simultaneous streams at 260,000. In total, 1.4 million registered for MMOD.
Advertising spending on network TV during the NCAA Men’s Basketball Tournament telecasts from 2000-2005 amounted to more than $2.2 billion. That figure surpassed the gross ad spending during the Super Bowl of $834 million and the World Series of $880 million during the same time period.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
