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New York Times Company CEO Janet Robinson predicts a 30 percent increase in the company’s online revenues in 2007, with most of those gains coming from organic growth, MediaPost reports (via MarketingVox).
“We expect digital revenues will grow approximately 30% to about $350 million,” Robinson is quoted as saying and adding that acquisitions may also contribute to growth. Although significant, 30 percent growth would be less than 2006’s 41.6 percent growth.
She didn’t rule out acquisitions before the end of 2007, but said the company would focus on growth by “attracting more users, deepening their engagement and then monetizing our readers’ usage.”
Robinson pointed to the rapid increase in the proportion of online revenue: from 4 percent of overall revenue in 2004 to 6 percent in 2005 and 8 percent in 2006.
She also highlighted the importance of the NYT Co.’s acquisition of About.com, which “attracts more women than iVillage, more teens than MTV.com and more men than ESPN.com,” she said.
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