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Prevention is launching a new design with the April issue, and along with the new look comes a renewed focus on women ages 45 and over.
Prevention’s new editor in chief Liz Vaccariello, who took over in July, wants to be “unapologetically and relentlessly a magazine for women in their 40s and 50s,” writes Mediaweek.
The new look includes a bolder, simplified design, revamped logo and whiter paper stock. Faces of Prevention is a new section which provides a forum for readers to exchange questions and answers with editors and experts. Body by Design allows readers to choose one of three levels of intensity of an exercise, and Food Chain allows readers to adapt a healthy dish.
Prevention’s circulation was flat at 3.3 million in the second half of 2006, but newsstand sales saw double digit increases for the December, January and February issues of this year. According to Mediaweek Monitor, ad pages have risen 7.2 percent year to date, through March.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
